EU AI Act

The EU AI Act is the European Union’s horizontal regulation on artificial intelligence. It classifies AI systems by risk tier and imposes obligations on providers, deployers, importers, and distributors that touch the EU market.

The Act entered into force on 1 August 2024 (20 days after publication in the Official Journal). Prohibitions applied from 2 February 2025; general-purpose AI obligations from 2 August 2025; the bulk of the high-risk regime from 2 August 2026. Most European SMEs are not building high-risk systems, but limited-risk transparency and GPAI provisions still apply to teams using third-party LLMs behind product features. Penalties scale to €35 million or 7% of global turnover for prohibited uses, with a proportionate cap for SMEs.

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